Jonathan Reeve has spent over two decades inside retail and loyalty - from running Tesco stores in the UK to leading loyalty and promotions transformation across ANZ.

He currently serves as Regional Sales Director for Australia & New Zealand at Eagle Eye, where he helped build the APAC business from launch to $10M+ in annual revenue.

Previously, Jonathan ran an independent retail advisory practice and authored Retail’s Last Mile, examining how digital disruption reshaped mainstream retail.

His work today focuses on:

• Turning loyalty programs from cost centres into profit engines

• Designing real-time, AI-enabled customer engagement

• Helping retailers adapt to agent-driven commerce

He writes and speaks regularly on the future of loyalty and retail economics.